Privacy Policy

RIDENROLL PRIVACY POLICY EFFECTIVE DATE: October 13, 2023

The terms "We" / "Us" / "Our"/”RidenRoll” individually and collectively refer to RidenRoll Technologies Inc and the terms "You" /"Your" / "Yourself" refer to the users.

RidenRoll is registered as a data controller for the purposes of the Data Protection Act 1998. If you have any queries about how we use your information or if you have a complaint, please contact us.

This Privacy Policy is a legally binding document between you and us and applies to all users, including Riders and Driver Users. The terms of this Privacy Policy will be effective upon your acceptance of the same (directly or indirectly in electronic form, by clicking on the “Accept” tab or by use of the website (“Site”) or RidenRoll mobile application (“App”, collectively the “Services”) or by other means) and will govern the relationship between you and us for your use of the Services. RidenRoll Terms and Conditions, Driver Terms or any other related documents are incorporated herein by reference.

By using the Services, you indicate that you understand, agree and consent to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the Services.

By providing us your Information or by making use of the Services, you hereby consent to the collection, storage, processing and transfer of any or all of your Personal Information and Non- Personal Information by us as specified under this Privacy Policy. You further agree that such collection, use, storage and transfer of your Information shall not cause any loss or wrongful gain to you or any other person.

USER INFORMATION

To use our ride sharing Services, users are required to create a profile (“Account”) provide certain information for the registration process namely: - a) your name, b) mobile number, c) email address,

d) credit card or debit card details and e) date of birth (“Personal Information”). The information in your Account may be visible to all Users. If you believe that an unauthorized profile has been created about you, you can request for it to be removed by contacting us at inquiries@RidenRoll.com .

Driver Users must also provide the following additional Personal Information: a) home address, b) Social Security number, c) driver’s license information, d) vehicle information, e) car insurance policy information, f) vehicle inspections and valid registration, g) a passport size photo (or similar) and in some jurisdictions we may collect additional business license or permitting information. Additionally, we will authenticate or reverify a Driver Users’ identity using face scan when turning on the App to accept a job or deliver.

You can request a copy of any information that we hold about you by emailing us. You may contact us using email: inquiries@RidenRoll.com

INFORMATION WE COLLECT

1. Location Information. The Services collects location information (including GPS and WiFi data, IP address, and Bluetooth data) differently depending on your App settings and device permissions as well as whether you are using the platform as a Rider or Driver User:

• Riders: We collect your device’s precise location when you open and use the App, including while the app is running in the background from the time you request a ride or order and until it ends.
• Driver Users: We collect your device’s precise location when you open and use the App, including while the App is running in the background. We also collect precise location for a limited time after you exit driver mode in order to detect ride incidents, and continue collecting it until a reported or detected incident is no longer active.

1. Usage Information. We collect information about your use of the Services, including ride or delivery information like the date, time, destination, distance, route, payment, items ordered and whether you used a promotional or referral code. We also collect information about your interactions with the Services, including the pages and content you view and the dates and times of your use. We may also infer information from your use of or information you provide us in your interactions with the Services. We will keep any rating or feedback information provided by the customer. We will also maintain performance and operational data. This will allow us to provide a comparative rating for you as a Rider or Driver User.
2. Device Information. We collect information about the devices you use to access the Services, including device model, IP address, type of browser, version of operating system, identity of carrier and manufacturer, radio type (such as 5G), preferences and settings (such as preferred language), application installations, device identifiers, advertising identifiers, and push notification tokens. If you are a Driver User, we may also collect mobile sensor data from your device (such as speed, direction, height, acceleration, deceleration, and other technical data).
3. Communications Between Riders and Driver Users. We work with a third party to facilitate phone calls and text messages between Riders and Driver Users without sharing either party’s actual phone number with the other. But while we use a third party to provide the communication service, we collect information about these communications and Services chat communications, including the participants’ phone numbers, the date and time, and the contents of SMS and chat messages. For security purposes, we may also monitor or record the contents of phone calls made through the Services, but we will always let you know we are about to do so before the call begins.

INFORMATION WE COLLECT FROM OTHER SOURCES

1. Service Providers and Other Parties. Service providers and other parties provide us with information needed for core aspects of the Services, as well as for additional services, programs, loyalty benefits, and promotions that can enhance your RidenRoll experience. These service providers and other parties include background check providers, insurance partners, financial service providers, marketing providers, and other businesses. We obtain the following information about you from these parties:

• Information to make the Services safer, like background check information or identity verification information;
• Information about your participation in third-party programs that provide things like rental vehicles and financial instruments, such as insurance, payment, transaction, and fraud detection information;
• Information to operationalize loyalty and promotional/marketing programs or applications, services, or features you choose to connect or link to your RidenRoll account, such as information about your use of such programs, applications, services, or features; and
• Information about you provided by specific services, such as vehicle, demographic and market segment information.

1. Information We Obtain From Other Sources.

• Google Account or Apple ID. In order to register with our App, you may be asked to sign in using your Google, Facebook or Apple ID login. If you do so, you are authorizing us to access and process certain Google, Facebook or Apple ID account information, including information about you and your account. We only obtain information from your Google or Apple ID account that you specifically authorize and grant us permission to obtain.
• Other third-party services may be able to collect information about you, including information about your activity on RidenRoll, and they may notify your connections on the third-party services about your use of RidenRoll, in accordance with their privacy policies. We may receive the information described in this Privacy Policy from third party services, such as analytics providers and advertising partners.
• Users of RidenRoll may provide us with information about you, including through customer support inquiries.

1. Other Users and Sources. Other users or public or third-party sources such as law enforcement, insurers, media, or pedestrians may provide us information about you, for example as part of an investigation into an incident or to provide you support.

RECORDINGS

All Driver Users will be equipped with audio/video recording devices in their vehicles in jurisdictions where permitted. Local regulations may require individuals using recording equipment in vehicles to fully disclose to Riders that they are being recorded in or around a vehicle and obtain consent. Please check local regulations in your city to determine if these apply.

Said recordings will only be stored for seven (7) days, at which time they will be permanently deleted. In the event the audio or video recording is needed by the police or other peace officers, we may turn over the recording in accordance with this Privacy Policy and shall delete any copy from our database.

BY AGREEING TO THIS PRIVACY POLICY, YOU CONSENT TO AUDIO AND/OR VIDEO RECORDING OF YOURSELF WHEN IN A VEHICLE. RIDENROLL WILL NOT BE LIABLE IN ANY WAY FOR THE ABUSE OR MISUSE OF ANY AUDIO AND/OR VIDEO RECORDINGS.

HOW WE USE YOUR INFORMATION

1. We do not collect any types of Sensitive Data from our users, other than Driver’s License information for driver users for the purpose of verifying an accurate Driver’s License . Sensitive Data includes any Personally Identifiable Information pertaining to: race or ethnic origin, political opinions, religious or philosophical beliefs, trade union memberships, genetic or biometric data, health or mortality, and sex life or sexual orientation. Please immediately notify us if you have accidentally submitted any Sensitive Data and we shall promptly remove such information.
2. If you contact us, we may keep a record of all correspondence;
3. While you can prevent your device from sharing location information at any time through your mobile device’s operating system settings, Rider and Driver User locations are core to the Services and without it we can’t provide our Services to you.
4. Any other information provided by you pursuant to your use of RidenRoll.

We may use any information we collect from users as follows:

1. Provide, improve, expand, and promote the Services;
2. Analyze how rider and driver users interact with the Services;
3. Communicate with you directly, including for marketing and promotional purposes;
4. Personalize App experience for you;
5. Send you text messages and push notifications;
6. Facilitate transactions and payments;
7. Provide you with customer support;
8. Find and prevent fraud; and
9. Respond to trust and safety issues that may arise, including auto incidents, disputes between Rider and Driver Users, and requests from government authorities.
10. Verify your identity and maintain your account, settings, and preferences;
11. Provide various Services offerings to you, such as vehicles services and third party promotional advertisements that may be personalized to you;
12. Calculate prices and process payments;
13. Allow Riders and Driver Users to connect regarding their ride and to choose to share their location with others;
14. Communicate with you about your use of the Services and experience;
15. Collect feedback regarding your experience; Facilitate additional services and programs with third parties;
16. To monitor the use of RidenRoll; and
17. We use the data we maintain to provide our Driver Users with reports pertaining to their performance and any other reports that are required by the Driver Users or governmental agencies

Maintaining the Security and Safety of the Services and its Users. Providing you a secure and safe experience is imperative to our Services. To do this, we use your personal information to:

1. Authenticate and verify all users;
2. Verify that Driver Users and their vehicles meet safety requirements;
3. Investigate and resolve incidents, accidents, and insurance claims;
4. Encourage safe driving behavior and avoid unsafe activities;
5. Find and prevent fraud; and
6. Block and remove unsafe or fraudulent users from the Services.

Additionally, we use the information we collect from Driver Users for the following purposes related to driving on the App and Services:

1. Sending emails and text messages to Driver Users who have started the driver application process regarding the status of their application;
2. Determining a Driver User’s eligibility to drive for RidenRoll by submitting all personal information for a background check;
3. Notifying Driver Users about ride demand, pricing and service updates; and
4. Analyzing usage patterns for safety and insurance purposes.

SHARING BETWEEN RIDERS AND DRIVER USERS AND OTHER THIRD PARTIES

Riders and Driver Users that have been matched for a ride or delivery are able to see basic information about each other, such as names, photo, ratings and purchased delivery items (if applicable). Driver Users see the pick-up location that the Rider has provided. Riders see a Driver’s vehicle information and real-time location as the Driver approaches the pick-up location. Riders’ ratings of Driver Users are shared with Driver Users on a weekly basis. We de-identify the ratings and feedback, but we can’t guarantee that a driver may be able to identify the Rider that provided the rating or feedback.

Although we help Riders and Driver Users communicate with one another to arrange a pickup, we do not share your actual phone number or other contact information with other Users. If you report a lost or found item to us, we will seek to connect you with the relevant Rider or Driver, including sharing your actual contact information with your permission.

1. Sharing With Service Providers to Provide the Services, and Other Parties

Depending on whether you’re a Rider or a Driver User, RidenRoll may share the following categories of your Personal Information to provide you with a variety of the Services’ features and services:

• Personal identifiers, such as your name, address, email address, phone number, date of birth, government identification number (such as social security number), driver’s license information, vehicle information, and car insurance information;
• Financial information, such as bank routing numbers, tax information, and any other payment information you provide us;
• Commercial information, such as ride information, Driver/Rider statistics and feedback, and Driver/Rider transaction history;
• Products ordered for delivery;
• Internet or other electronic network activity information, such as your IP address, type of browser, version of operating system, carrier and/or manufacturer, device identifiers, and mobile advertising identifiers; and

We disclose those categories of Personal Information to these other parties and service providers to fulfill the following purposes:

• Maintaining and servicing your RidenRoll account;
• Processing or fulfilling rides or other offerings of the Services;
• Providing you customer service;
• Processing transactions and payments;
• Processing Driver applications;
• Verifying the identity of users;
• Run background checks on Driver Users;
• Detecting and preventing fraud and unsafe activity;
• Processing insurance claims;
• Providing marketing and advertising services to RidenRoll, including to provide targeted and cross-contextual behavioral advertising personalized to you;
• Providing rental vehicles;
• Providing requested emergency services;
• Providing analytics services to RidenRoll; and
• Undertaking research to develop and improve the Services.

1. Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
2. In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
3. To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use, this Privacy Policy, any other agreements or terms or as evidence in litigation in which we are involved.
4. Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research or similar purposes.

PAYMENT

Payments for rides and orders are exclusively processed through Stripe, Inc. Please refer to Stripe privacy policy (https://stripe.com/privacy) privacy policy for information regarding their own security protections and use of your personal information. All payment information is stored on our App as part of your Account.

Remember that certain payment processors may be located in or have facilities that are located in a different jurisdiction than either you or us. So, if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

OUR USE OF COOKIES AND OTHER TRACKING MECHANISMS

We and our third party service providers or advertisers use cookies and other tracking mechanisms to track information about your use of our Site, App or Services. We may combine this information with other personal information we collect from you.

WHAT ARE COOKIES?

A cookie is a small text file which is sent to your computer or mobile device by the web server so that a website can remember some information about your browsing activity on the Site. The cookie will collect

information relating to your use of the Site or App, such as information about your device and demographic  data.

In addition to cookies, our Site may use web beacons. Web beacons allow us to count the number of users who have visited or accessed the App or Site and to recognize users by accessing our cookies. We may employ web beacons to facilitate App administration and navigation, to track the actions of users of the RidenRoll, to compile aggregate statistics about RidenRoll usage and response rates, and to provide an enhanced experience for users of our App. We may also include web beacons in HTML- formatted e-mail messages that we send to determine which e-mail messages were opened. A web beacon is often invisible because it is only 1 x 1 pixel in size with no color. A web beacon can also be known as a web bug, 1 by 1 GIF, invisible GIF and tracker GIF.

WHAT ARE THE DIFFERENT TYPES OF COOKIES AND HOW DO WE USE THEM?

1. Essential: These are cookies which are essential for the running of our App. Without these cookies, parts of our App would not function. These cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes.

Examples of how we may use essential Cookies include:

• Setting unique identifiers for each unique visitor, so that user numbers can be analyzed.

1. Functional: These cookies are used to remember your preferences and login information on our App and to provide enhanced, more personal features. The information collected by these cookies is usually anonymized, so we cannot identify you personally. Functional cookies do not track your internet usage or gather information which could be used for selling advertising.

Examples of how we may use functional Cookies include:

• Gathering data about visits to our App, including numbers of visitors and visits, length of time spent on the App, or where visitors have come from.
• Eliminating the need for returning users to re-enter their login details.

1. Analytical Performance: Analytical performance cookies are used to monitor the performance of our Site or App, for example, to determine the number of page views and the number of unique users our App has. We use this information to improve user experience or identify areas of the App which may require maintenance. The information is anonymous (i.e. it cannot be used to identify you and does not contain personal information such as your name and email address) and it is only used for statistical purposes.

Examples of how we may use analytical cookies include:

• Measuring users’ behavior
• Analyze which pages are viewed and how long for and which links are followed to better develop our App.

1. Advertising: Behavioral advertising cookies, which may be placed on your device by us or our trusted third-party service providers, remember that you have visited a website and use that information to provide you with advertising which is tailored to your interests. This is often called online behavioral advertising and is done by grouping together shared interests based upon web browsing history. Your web browsing history can be used to infer things about you (e.g. your age, gender etc.), and this information may also be used to make advertising on websites more relevant to you. Although behavioral advertising cookies can track your activity around the internet, these cookies cannot identify you personally, even if you are signed in to RidenRoll.

Examples of how we may use advertising cookies include:

• Manage advertising. Our approved advertising partners use cookies together with web beacons to provide advertising to you and to enable us to manage our relationship with those advertisers by, for example, tracking how many unique users have seen a particular advertisement or followed a link in an advertisement.
• To market to specific users across our App and third-party sites, so that we and third parties can target advertising to users that will be more relevant to users’ interests.

1. Third Party Cookies: You may notice on some pages of our App that cookies have been set that are not related to us. When you visit a page with content embedded from these third-party service providers may set their own cookies on your mobile device. We do not control the use of these third-party cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. Please check the third-party websites or mobile applications for more information about these cookies.
2. Disabling Cookies: Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to refuse, disable, or delete cookies, some of the functionality of the Services may no longer be available to you. Without this information, we are not able to provide you with all the requested services, and any differences in services are related to your information.

• Your mobile device may include a feature that allows you to opt out of some types of targeted advertising (“Limit Ad Tracking” on iOS and “Opt out of Interest-Based Ads” on Android).
• You can switch off GPS location information functionality on your mobile device if you do not wish to share GPS information.
• Some browsers transmit “do-not-track” signals to websites. Because of differences in how browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.

1. Clear GIFs, pixel tags and other technologies: Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site, App and Services to, among other things, track the activities of Site visitors and App users, help us manage content, and compile statistics about Site and App usage. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

THIRD-PARTY ADVERTISING AND ADVERTISING NETWORKS

Advertising on our Services is based on cookies and similar technology.

We use personalized advertising on our Services. This allows us to deliver more relevant advertising to users of our App. It works by showing you advertisements that are based on your browsing patterns and the way you have interacted with our App. It then shows you ads which we believe may interest you.

When you use our Services, some of the cookies and similar technology we place on your device are advertising cookies, so we can understand what sort of pages you are interested in. We can then display advertising on our App based on these interests. For instance, if you have purchased a lot of food related products, we may show you more advertisements for food and drink.

We do not collect or use information such as your name or email address for personalized online advertising.

We may also show you advertising on our Site based on your browsing patterns on other websites or mobile applications that we have obtained from our advertising partners.

Online retargeting is another form of online advertising that allows us and some of our advertising partners to show you advertising based on your browsing patterns and interactions with a website or mobile applications away from our Services.

Additionally, we use third parties such as network advertisers to serve advertisements on third-party websites, mobile applications or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third-party advertisers with information, including personal information, about you.

Users in the United States may opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAAcompanies . You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our App or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info or the NAI’s website at www.networkadvertising.org.

THIRD-PARTY LINKS

When you click on links on our App or Site, they may direct you away from our App or Site. We are not responsible for the privacy practices of other websites or mobile applications and encourage you to read their individual privacy policies. If you visit a third-party website or mobile application link from our App or Site, you do so at your own risk.

OPTING OUT OF EMAILS AND PUSH NOTIFICATIONS

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. We collect your email address in order to:

• Send information, respond to inquiries, and/or other requests or questions.
• We may also send you additional information related to your Account, your purchases and our Services.
• Market to our mailing list, if you provide us with such consent. To be in accordance with CAN-SPAM we agree to the following:
• NOT use false, or misleading subjects or email addresses
• Identify the message as an advertisement in some reasonable way
• Include the physical address of our business or site headquarters
• Monitor third party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly
• Allow users to unsubscribe by using the link at the bottom of each email

We may send periodic promotional or informational emails to you. You may opt-out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your Account or any other transactional or service-oriented request.

You can opt out of receiving push notifications through your mobile device settings. Please note that opting out of receiving push notifications may impact your use of the App (such as receiving a notification that your driver has arrived).

CHILDREN’S PRIVACY

Our Services are not directed to children, and we don’t knowingly collect personal information from children under 13. If we find out that a child under 13 has given us Personal Information, we will take steps to delete that information. If you believe that a child under the age of 13 has given us Personal Information, please contact us at inquiries@RidenRoll.com.

INFORMATION SECURITY

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data.

To protect your Personal Information, we take reasonable precautions and follow industry standard SSL/TLS end-to-end encryption of data in transit to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your financial or any other Personal Information, the information is encrypted using industry standard protections in our database. All Personal Information is stored in our database in perpetuity or six (6) months after user cancels the Services or if earlier requested.

Although we have implemented commercially reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, please be aware that despite our best efforts, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your Account via unauthorized password activity.

ALL USERS

Text Messages. You can opt out of receiving commercial or promotional text messages by texting the word END to +1 888 840 2290 need to work on this from the mobile device receiving the messages. You may also opt out of receiving all texts from RidenRoll (including transactional or relational messages) by texting the word STOPALL to +1 888 840 2290 need to work on this from the mobile device receiving the messages. Note that opting out of receiving all texts may impact your use of the Services. Driver Users can also opt out of driver-specific messages by texting STOP in response to a driver SMS. To re-enable texts you can text START in response to an unsubscribe confirmation SMS.

Account Information. You can review and edit certain account information you have chosen to add to your Account by logging in to your account settings.

Location Information. You can prevent your device from sharing location information through your device’s system settings. But if you do, this may impact RidenRoll’s ability to provide you our full range of features and services. You may also control some elements of sharing your location with RidenRoll in your RidenRoll account settings.

Accessing Your Information. You can access your Personal Information by logging into your account and viewing things like your Account, settings, and preferences (like address shortcuts such as home and work), order history, ride history, or payment information. In addition, you may have some information included in things we have sent to you, such as ride or order receipts.

Deleting Your Account. If you would like to delete your Account, please visit your account settings on the Site. In some cases, we will be unable to delete your Account, such as if there is an issue with your account related to trust, safety, or fraud. When we delete your Account, we may retain certain information for legitimate business purposes or to comply with legal or regulatory obligations. For example, we may retain your information to resolve open insurance claims, or we may be obligated to retain your information as part of an open legal claim. When we retain such data, we do so in ways designed to prevent its use for other purposes.

INTERNATIONAL DATA TRANSFER

RidenRoll is a United States company. If you are located outside the United States and choose to provide information to us, RidenRoll transfers and stores personal information to the United States for processing. The U.S. may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to the U.S., we will protect it as described in this Privacy Policy. By visiting the Site, the App, using our Services or providing RidenRoll with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in the United States.

As a Driver User, you consent to such information being transferred and temporarily stored outside of the United States for the sole purpose of conducting a background check and verifying your eligibility to be a Driver User.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site or App; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features in an effort to prevent loss, theft and unauthorized access, use and disclosure.

The following sections detail additional information relevant for specific state laws and regulations regarding data privacy, including rights that may be available to some residents of these states. The information below applies if you are a resident of the specific state, and the relevant rights will be available from the date that the state laws and regulations become effective.

CALIFORNIA RESIDENT PRIVACY RIGHTS

The California Consumer Privacy Act (CCPA) provides consumers who are residents of the State of California with specific rights related to their Personal Information (which includes Personally Identifiable Information), subject to certain exceptions. It also requires us to disclose the information we collect, the purposes for which we collect it, and what we share and disclose.

The Personal Information We Collect and Why

You have the right to know what Personal Information we collect and why. The information we collect and the purposes for which we use it are described in this Privacy Policy.

The Personal Information We Share or Disclose

You have the right to know what Personal Information we disclose or share with third parties. The Personal Information we share is described in this Privacy Policy.

Right to Know

You have the right to ask us what Personal Information we have collected from you over the past 12 months. You may make such requests up to twice a year.

Right to Delete

You have the right to ask us to delete your Personal Information. In certain circumstances the law may not require or permit us to delete certain Personal Information, but if we cannot honor a deletion request, we will tell you.

Right to Opt-Out (“Do Not Sell”)

You have the right to tell us not to disclose or transfer your Personal Information to a third party in exchange for something of value. The CCPA refers to this as your right to say “Do Not Sell” my Personal Information. If you opt out of disclosure or transfer of your Personal Information, you may later opt-in again to having your Personal Information move more freely.

Exercising Your Rights

Right to Know and Right to Delete

You may ask us for the Personal Information we have about you, or ask us to delete your Personal Information, by emailing us at inquiries@RidenRoll.com . When you make a request online, we will verify your identity by sending you an email and asking you to respond.

If you ask what Personal Information, we have received from you, and we cannot verify your identity, or if providing the information you have requested creates a security risk, we will give you a general description of the type of Personal Information we have about you.

If you ask us to delete your Personal Information, and we can’t verify your identity and confirm that you made the request, we will not be able to honor it. Generally, though, if we can confirm your identity and your request, we will delete, de-identify, or aggregate your Personal Information so it can no longer be associated with you. There are some reasons that the law may require or permit us to keep your Personal Information, however.

Authorized Agents

If you are an authorized agent, you must make your request by emailing us at inquiries@RidenRoll.com and put the words “CCPA Requests, Authorized Agents” in the subject field. You also need to attach to your email proof that you are registered with the Attorney General, as required by law, and proof you have written authority to act for the consumer. You shall also provide the email address of the consumer you are representing so we can verify their identity or provide documentation that you have power of attorney for the consumer pursuant to Probate Code sections 4000-4465. We will not be able to honor requests without sufficient documentation that you are authorized to represent the consumer.

Requests made on behalf of a “Household”

If you would like to request Personal Information about your household, you may make your request by emailing us at inquiries@RidenRoll.com and putting the words "CCPA Household Request” in the subject field of the email. We will need to verify the users of the household, and in some cases, if a request raises security concerns for any household member, we may not be able to honor the request.

Financial Incentives

We do not offer any financial incentives for consumers to take any action or make any choices in using our services.

Non-Discrimination

We will not discriminate against you for exercising any of the rights described in this Privacy Policy. Specifically, we will not deny you goods or services or charge you different prices or rates for goods or services, including through the use of discounts or other benefits, or by imposing penalties.

California “Shine the Light” Law

Residents of the State of California may request a list of all third parties to which we have disclosed certain information during the preceding year for those third parties' direct marketing purposes.

California “Eraser” Law

If you are a California resident under the age of 18, and a user of the Services where this policy is posted, you may request removal of content or information you have publicly posted. Please be aware that such a request does not ensure complete removal from the Internet of the content or information you posted, and there may be circumstances in which the law does not require or allow removal.

Exercising these Rights

For all requests under the “Shine the Light” or “Eraser” Law, you must put the words "Your California Privacy Rights Shine the Light/Eraser Law" in the subject field of an email

to inquiries@RidenRoll.com. You must also include your full name, street address, city, state, and zip code. We will accept requests to exercise these rights only by email with the proper subject line and complete and accurate information.

Categories of Personal Information Disclosed and Categories of Third Parties to Whom it was Disclosed. The categories of personal information that may have been disclosed to a third party for a business purpose, as well as the purposes for disclosing that information as discussed herein. The chart below specifies which categories of personal information were disclosed to which categories of third parties: Looks okay

Categories of Personal Information Shared and Categories of Third Parties to Whom it was Shared. The following categories of personal information may have been shared to a third party for the purpose of cross-context behavioral advertising:

• Personal identifiers, such as name, phone number and email address;
• Internet or other electronic network activity information, such as your IP address, type of browser, version of operating system, carrier and/or manufacturer, device identifiers, device event information, make and model of device, and mobile advertising identifiers; and
• Information about you and your use of the Services, such as your region and whether you are a rider or driver.

Each of the categories of personal information listed above may be shared with the following categories of third parties for the purpose of cross-context behavioral advertising:

• Advertising publishers that place advertisements on our behalf, such as Google or Meta;
• Advertising partners that place advertisements on the Services on behalf of other advertisers; and
• Parties that provide statistical and analytic information regarding the effectiveness of our marketing.

Retention of Personal Information. We retain your information for as long as necessary to provide you and our other users the Services. This means we keep your Account information for as long as you maintain an account. We retain transactional information such as rides and payments for at least seven years to ensure we can perform legitimate business functions, such as accounting for tax obligations. We also retain your information as necessary to comply with our legal obligations, resolve disputes and enforce our terms and policies.

Right to Know. You have the right to know and see what personal information we have collected about you, including:

• The categories of personal information we have collected about you;
• The categories of sources from which the personal information is collected;
• The business or commercial purpose for collecting or sharing your personal information;
• The categories of third parties with whom we have disclosed your personal information; and
• The specific pieces of personal information we have collected about you.

Response Timing and Format. We aim to respond to a consumer request in relation to these rights within 45 days of receiving that request. If we require more time, we will inform you of the reason and extension period in writing.

COLORADO and CONNECTICUT

Effective July 1, 2023

Your Colorado Rights Regarding Your Personal Data. Colorado law provides some Colorado residents with the rights listed below. To exercise these rights see the “Exercising Your Colorado Privacy Rights” section below.

Right to Know. You have the right to know and see what personal data we have collected about you in a portable format.

Right to Correct. You have the right to request that we correct inaccurate personal data.

Right to Delete. You have the right to request that we delete the personal data we have collected about you.

Right to Opt Out. You have the right to opt out of targeted advertising and the sale of your data (as defined under Colorado law).

Exercising Your Colorado Privacy Rights. To request access to or deletion of your personal data, or to exercise any other privacy rights under Colorado law, please contact us using one of the following methods:

Site: You may visit our Site to authenticate and exercise rights.

You may email us to exercise rights; to opt out of targeted advertising and the sale of personal data, or to appeal our decision regarding a request related to these rights.

To respond to some rights we may need to verify your request either by asking you to log in and authenticate your account or otherwise verify your identity by providing information about yourself or your account. Authorized agents can make a request on your behalf if you have given them legal power of attorney or we are provided proof of signed permission, verification of your identity, and, in some cases, confirmation that you provided the agent permission to submit the request.

UTAH

Effective December 31, 2023

Your Utah Rights Regarding Your Personal Data. Utah law provides some Utah residents with the rights listed below. To exercise these rights see the “Exercising Your Utah Privacy Rights” section below.

Right to Know. You have the right to know and see what personal data we have collected about you in a portable format.

Right to Delete. You have the right to request that we delete the personal data we have collected about you.

Right to Opt Out. You have the right to opt out of targeted advertising (as defined under Utah law).

Exercising Your Utah Privacy Rights. To request access to or deletion of your personal data, or to exercise any other privacy rights under Utah law, please contact us using one of the following methods:

Site: You may visit our Site to authenticate and exercise rights.

You may also email us to exercise rights; to opt out of targeted advertising and the sale of personal data, or to appeal our decision regarding a request related to these rights.

VIRGINIA

Effective January 1, 2023

Your Virginia Rights Regarding Your Personal Data. Virginia law provides some Virginia residents with the rights listed below. To exercise these rights see the “Exercising Your Virginia Privacy Rights” section below.

Right to Know. You have the right to know and see what personal data we have collected about you.

Right to Correct. You have the right to request that we correct inaccurate personal data.

Right to Delete. You have the right to request that we delete the personal data we have collected about you.

Right to Opt Out. You have the right to opt out of targeted advertising and the sale of your data (as defined under Virginia law).

Exercising Your Virginia Privacy Rights. To request access to or deletion of your personal data, or to exercise any other privacy rights under Virginia law, please contact us using one of the following methods:

Site: You may visit our Site to authenticate and exercise rights.

You may also email us to exercise rights; to opt out of targeted advertising and the sale of personal data, or to appeal our decision regarding a request related to these rights.

CHANGES TO PRIVACY POLICY

RidenRoll reserves the right to change this Privacy Policy from time to time as it sees fit and your continued use of the Service will signify your acceptance of any adjustment to this Privacy Policy. If there are any changes to our Privacy Policy, we will announce that these changes have been made on our home page and on other key pages on our Services. If there are any changes in how we use our customers’ Personal Information, notification by e-mail will be made to those affected by this change. Any changes to our Privacy Policy will be posted on our Services 30 days prior to these changes taking place. You are therefore advised to re-read this statement on a regular basis.